Camano Island Library Pilot Project Blog

Wednesday, April 14, 2010

It's All In The Marketing

Maybe you've heard the term "backlist" before; it's how the book trade refers to older, catalog titles. Just like in the music business, where the CD companies endlessly repackage classical music ("Dinner With Mozart", "Mozart for Babies", "Lose Weight With Mozart"), the book industry loves backlist because since the initial costs were recouped long ago, it's a minimal investment to slap on a new cover and sell it again. And that's even more attractive when it's a public domain title, long past copyright protection. These are what we sometimes call "the classics", and it's basically free money for the publishers -- no pesky authors to pay, no expensive advertising campaign. There's now a series called "Twilight Editions", featuring "Wuthering Heights", "Jane Eyre" and "Romeo and Juliet" with the iconic red and black Twilight marketing touch.
But there are other ways to make an old classic fresh and shiny -- graphic novels. To find more 'classic' graphics, search our catalog using the title and the term 'graphic novel' in a keyword search. Who knew that Shakespeare could still be cool?

Thursday, April 8, 2010

Dreaming of a Different Island

I know nothing about Hawaiian music, but I'm starting to learn. Maybe I should explain how this came up: my wife and I were tossing around ideas for a tea bar. I remember a book I checked out a while back about surf culture, and there was a chapter on tiki culture. Hey, what about a Tea-ki Bar? You could serve exotic teas, maybe pipe in some Island naturally I turned to the library. There I found just the right books to learn more about tiki culture, Hawaiian music and exotic drinks. Who woulda guessed?